From the Rolls-Royce experimental archive: a quarter of a million communications from Rolls-Royce, 1906 to 1960's. Documents from the Sir Henry Royce Memorial Foundation (SHRMF).
Advertisement flyer for the new improved model of the General Oil Filter, detailing its features and applications.
| Identifier | ExFiles\Box 135\3\ scan0195 | |
| Date | 7th December 1937 guessed | |
| GENERAL OIL FILTER THE NEW IMPROVED MODEL - Lower In First Cost - Lower In Upkeep Cost - Improved Construction - Improved Filtration - Greater Dirt Capacity DESIGNED FOR Passenger Cars Trucks Buses Tractors THE GREATEST VALUE Ever Offered in Automatic Oil Filters THE GENERAL FILTER MANUFACTURED BY GENERAL FILTERS INC. DETROIT, MICH. MODEL 2A PAT. APPLIED FOR FORD INSTALLATION CHEVROLET INSTALLATION Features Never Before Found on Any One Oil Filter 1. Low initial cost. 2. Low cartridge cost. 3. Low installation cost. 4. Large capacity for solids. 5. Keeps oil clean and clear at all times. 6. Heavy construction throughout. 7. Operates efficiently on low and high engine pressure. 8. Constant filtering pressure. 9. Fool-proof by-pass. 10. Strong brackets to withstand vibrations. 11. Cartridge changed quickly without tools. 12. Cartridge easy to remove from body. 13. Top seal will not leak or seep oil. 14. Mileage tag with every cartridge GENERAL FILTERS, INC. 9001 ALPINE AVE. DETROIT, MICHIGAN | ||