From the Rolls-Royce experimental archive: a quarter of a million communications from Rolls-Royce, 1906 to 1960's. Documents from the Sir Henry Royce Memorial Foundation (SHRMF).
Efficacy and composition of 'Miracle Oil' and proposing wording for customer responses.
Identifier | ExFiles\Box 32\4\ Scan123 | |
Date | 11th January 1923 | |
X1588 H1/TB/11.1.23 S/W. Hs.{Lord Ernest Hives - Chair} fr om H.{Arthur M. Hanbury - Head Complaints} Re:- MIRACLE OIL. I have your Hs{Lord Ernest Hives - Chair}6/LG9.1.23. As you do not give me the actual words we can use to customers, what do you say to the following:- " Our own tests of the oil in Rolls-Royce cars "have not indicated to us anything to justify the "claims made for it by the makers." " There are wellknown conditions existent on cer- "tain cars when it is a definite advantage to add a "small quantity of any lubricating oil to the petrol. "Against this, in certain cases it must be said there "are definite disadvantages in adding a lubricant." " Before deciding to use permanently a very expen- "sive lubricant mixed with the petrol, it might be a "good plan to try a similar quantity of a quite cheap "oil of the same character." In connection with the above wording, and especially in connection with the last sentence, an owner may say - "Yes, but what is the character?" Is there any harm in mentioning, con-stituents of Miracle Oil if your analysis has shewn what they are? I seem to remember that somebody said it had a spermaceti basis. Is this so, and can one say so? H.{Arthur M. Hanbury - Head Complaints} [STAMP] RECEIVED JAN 31 1923 | ||